The Washington Post:
Is Hillary Rodham Clinton a McDonald’s Big Mac or a
Chipotle burrito bowl? A can of Bud or a bottle of Blue Moon? JCPenney
or J. Crew? As she readies her second presidential campaign, Clinton has
recruited consumer marketing specialists onto her team of trusted
political advisers. Their job is to help imagine Hillary 5.0 — the
rebranding of a first lady turned senator turned failed presidential
candidate turned secretary of state turned likely 2016 Democratic
presidential nominee. Clinton and her image-makers are sketching ways to
refresh the well-established brand for tomorrow’s marketplace. In their
mission to present voters with a winning picture of the likely
candidate, no detail is too big or too small — from her economic
opportunity agenda to the design of the “H” in her future campaign logo.
“It’s
exactly the same as selling an iPhone or a soft drink or a cereal,”
said Peter Sealey, a longtime corporate marketing strategist.
